M at APR

This is not going to be a topic I write about "every day" - it's merely a coincidence that Maria at Adrenaline Public Relations sent out a press release today.

Before I continue, I should state for the record that I have been receiving press releases from Maria at Adrenaline Public Relations for many years. Early in my days of writing CD reviews, she would send me promo CDs to review. While I think her writing strategy is something that she has used, unwavering since I began reading press releases from Adrenaline, I am attempting to point out why I agree with the writing strategy as well as to document my feelings within a blog post.

In the following screenshot, you can see that Maria's strategy was to include a lot of text and keep links isolated to a single place (towards the end) of the email. I think that was because there isn't anything that has been released from the band - this is a preemptive effort to generate interest in a band's upcoming release.

What's remarkable is that there is a long list clients at the bottom. The following list are the bands that have been clients:

1. American Idol winner Lee DeWyze
2. All That Remains
3. Anthrax
4. As I Lay Dying
5. Atreyu
6. Dethklok/Brendon Small's Galaktikon
7. DevilDriver
8. Drowning Pool
9. Down
10. Europe
11. Every Time I Die
12. Five Finger Death Punch
13. GWAR
14. Hank3
15. Harley Flanagan
16. Hatebreed
17. John 5
18. KMFDM
19. Lamb of God
20. Mac Sabbath
21. Machine Head
22. Motorhead
23. Mudvayne
24. Norma Jean
25. Otep
26. Pentakill
27. Peter Murphy
28. Sevendust
29. Suicidal Tendencies
30. Superjoint Ritual
31. Tech N9ne
32. Testament
33. The Aristocrats
34. Twiztid
35. Uli Jon Roth