Pick An Order and Stay In Order

I wish the company that creates the software I use every day in my role as a Senior Technical Writer found a way to nail little details like this:

The subject of the email implies an order - FrameMaker, then RoboHelp.The first paragraph continues that order, mentioning the products in the same order - FrameMaker, then RoboHelp. Then I read the next paragraph. It is about an event happening regarding RoboHelp, which is being held on September 18. Then Then I read the next paragraph. It is about an event happening regarding FrameMaker, which is being held on September 17.

Not only are the products reversed, the events are listed in non-chronological order!