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Friday, December 12, 2014


I don't plan to leave where I work.

That said, if I were, I would not really consider this position at Channel Fusion in Hiawatha, which is a northern suburb of Cedar Rapids. Here's the full ad, followed by some analytical comments:

Technical Editor (HTML)
We are an entrepreneurial and private company that provides channel marketing services to Fortune 1000 clients. Our company leverages technology and service solutions to help our clients promote their brand(s) through their independent channel distribution partners. Our solutions are utilized by channel partners to:
  • Manage the MDF/Co-op advertising funds
  • Build online custom advertising
  • Plan local marketing promotions/initiatives to build the brand
  • Enroll in SEM, order point of sale collateral, process consumer rebates, etc.
Channel Fusion needs a Technical Editor who can support our client content management pages and functionality. Responsibilities include:
  • Create web pages without Dreamweaver or other HTML editor and troubleshoot HTML style issues, tag issues, etc.
  • Use light Javascript, jquery to create and implement basic functions on web page.
  • Review system integration issues and troubleshoot issues by narrowing down and isolating problems through process of elimination.
  • Create documents standard operating procedures (SOPs) with visuals.
Knowledge, Skills, and Abilities:
  • Associate’s Degree preferred.
  • HTML experience – ability to troubleshoot HTML style and tag issues.
  • Understanding of jquery and how to implement some basic functions into a web page.
  • Understanding of web basics including redirects, image maps and intermediate HTML proficiency.
  • Excellent knowledge of Excel including filters, macros and troubleshooting.
  • Understanding of Web and database feeds.
  • Familiarity with content management systems.
  • Familiarity with a translation system.
  • Familiarity with user acceptance testing.

My first reaction is that, within Dreamweaver, I know there is a menu option that will validate your code. If I was troubleshooting "style issues, tag issues, etc", I would probably fire up DW and paste the existing code into the HTML editor window pane of DW and validate the code to at least give me a starting point. I'd also use the HTML validator that the W3 site has.

My second reaction is that they want a person who understands HTML tags and doesn't believe a proper web page is saving a Word doc as HTML and calling it a web page, which I think is a valid request since "technical" is in the title's position.

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