Director of Digital and Multimedia

Department: UI Health Care Marketing and CommunicationsPay Grade: 6A https://hr.uiowa.edu/pay/plans
Percent of Time: 100%
Staff Type: Professional & Scientific
Type of Position: Regular
Drivers License required: No

Overview

The Director of Digital and Multimedia will have a leadership role in aligning people, technology, and creativity to achieve the business goals and teaching, research and clinical care provided by University of Iowa Health Care. Develop and execute an integrated strategy for web and multimedia initiatives including web, video, photography, and graphic design. Manage a broad range of technical and creative information; oversee project tracking system and metrics; assign and monitor creative projects; clarify priorities and provide direction to team. Serve as a senior member of the Marketing and Communications leadership team.

Position Responsibilities:

Operational Support and Management

• Lead and provide strategic, data-driven direction for a comprehensive range of digital and multimedia projects across multiple channels intended for external and internal audiences.
• Manage a team of web developers, content writers, designers, photographers, videographers, and digital communications experts in the creation and execution of high-impact, integrated communication campaigns aimed at a range of UI Health Care audiences.
• Partner with all divisions to develop requirements and prepare plans including concepts, schedules, and cost estimates.

Strategic Planning

• Partner cross-functionally with MarCom marketing, strategic communications, and outreach & engagement divisions, providing creative consultation and guidance while cost-effectively meeting department objectives.
• Lead development of forward-thinking creative and interactive strategies, ensuring integration of evolving marketing technology and digital capabilities.
• Define effective tracking mechanisms, using analytics to consistently report on and improve outcomes.

Human Resources

• Provide coaching, support, guidance, and feedback to team of graphic designers, web developers, web content writers, videographers, photographers, and other internal and external technical professionals.
• Hire, develop, and manage performance of staff, assessing effectiveness and promoting staff development and engagement.
• Ensure a high quality of creative and production value; maintaining consistently high standards for self and for team members.
• Collaborates with others throughout the organization to achieve goals and outcomes.

Communications Management

• Provide leadership and collaborative support in shaping and enforcing the UI Health Care web governance practices. Oversee and support all UI Health Care internal and external web properties.
• Track and manage timelines, deliverables, and implementation of digital campaigns, ensuring integration with strategies of other MarCom divisions.
• Oversee the management of multimedia production elements for institutional events, including UI Health Care’s Excellence Every Time training.
• Coordinate production, development, and maintenance of new and existing website projects.

Information Management

• Uphold best practices for production and web development and management, seeking out and implementing best practice and leading-edge solutions.
• Oversee marketing technology, including digital asset management, project tracking, customer relationship management and other systems used by the department. Make recommendations for new technologies.

Financial Responsibility

• Provide budget development and oversight for division.
• Manage multimedia vendors and negotiate contract fees for outsourced projects and services.

Please attach a resume and cover letter as part of the application process. Job openings are posted for a minimum of 14 calendar days. This job may be removed from posting and filled any time after the minimum posting period has ended.
Successful candidates will be subject to a criminal background check.
This position is not eligible for University sponsorship for employment authorization.

Education Required

Bachelor’s degree or equivalent amount of education and experience required. Master’s degree in Business, Marketing, or Communications preferred.

Experience Requirements

• 7 years professional digital and multimedia experience.
• Proven project management skills with ability to lead multiple creative initiatives across a wide range of platforms and projects through full strategic and creative development.
• Experience guiding professional teams and effectively managing external resources.
• Experience in the collection, analysis and reporting of user data to determine the effectiveness of digital campaign.
• Excellent verbal, written, and interpersonal communication skills.
• Strong working knowledge of digital marketing and communication, including content marketing and social media.
• Strong working knowledge of web design, including use of analytics, accessibility standards, testing techniques, performance improvements, and application security.
• Exceptional customer service skills; client-oriented focus; proven ability to collaborate.

Desirable Qualifications

• Experience in health care, university or other large, complex organization highly desired.
• High degree of creativity, energy, self-motivation and initiative is highly desired.
• Fluency working with content management systems, such as Drupal, and familiarity with current web development platforms and practices.
• Expertise in user experience design.
• Advanced knowledge of Photoshop, InDesign and other creative programs.