This morning, there were three emails from Altaro, a software company, in my email. Two of the three emails were identical content but with different time stamps - 2:48 AM and 2:51 AM, followed by a third email at 6:38 AM. Being the curious person I am, of course I had to go look at their website and their job openings page, not because I want to leave my current (AWESOME) job, but because 5 years ago, I was looking for a job and had not received the job offer that I accepted. While scanning their careers page, I saw the following opening, which is located in Malta. Because job ads have an unknown lifespan, I've copied /pasted their opening below and added the URL of their jobs page at the bottom of this post. I don't really know if working in Malta would be an "Awesome" or "Crappy" thing but, in either case, I'm not moving to Malta.
Marketing Copywriter – Technical
LOCATION: MALTA, EU
Hire date: 1 May 2021 onwards
Due to continued growth, we are seeking a stellar technical copywriter to join our international marketing team.
In this role, you will educate and persuade by writing clear, compelling copy to promote our technologies to our target audiences around the world. As part of the Marketing Team, you will show our customers how our offerings help them and persuade them to purchase, subscribe or partner with us.
To occupy the post of Marketing Copywriter – Technical, you therefore need supreme English writing skills coupled with writing experience in the tech industry.
Your responsibilities will include conversion optimization across your B2B copywriting, as you create persuasive copy to promote the benefits of our products and services on our website, marketing materials, ads, lead nurturing campaigns, press releases, and more.
Your main goal is to emphasize our unique selling points and develop convincing calls to action (CTAs), but you must also be able to describe technical features and functionalities.
Key responsibilities:
- Learn about our products and our positioning to craft clear, compelling copy (in English) for our website and product marketing materials, such as brochures, slide decks, and so on; with the goal of educating and selling
- Write persuasive copy to promote our company and software solutions via mailers, letters, landing pages, lead nurturing campaigns, press releases, and ads
- Collaborate with other team members on large- and small-scale marketing projects
- Interview customers and partners and write case studies; create incisive templates for use by the Sales Team; research and develop white papers; etc.
- Edit and proofread copy as needed, ensuring it is in line with the company voice and messaging
- Keep our written materials up to date
- Liaise with our SEO team to apply best practices to your work
- Continually sharpen your CTA skills
- Match the depth of technical info per piece with that of the target audience and their ‘location’ in the customer journey; and ‘translate’ concepts that are too technical into benefits that are easy to understand
- Perform multivariate testing, log results and make recommendations on how to refine our copywriting for better conversion
Required:
- Proven experience as a copywriter in the technology industry (English language)
- Excellent writing, editing and proofreading skills
- Strong research skills
- Creativity
- Ability to research, keep abreast of and share findings on best practices
- Experience with SEO
- Solid communication and interpersonal skills, with a collaborative approach
- Dynamic, proactive and structured approach to work
- Ability to achieve goals and meet deadlines
- Degree in marketing, English, journalism or related field
Editor's Note: For future reference, their careers page is located here: https://www.altaro.com/careers/
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