Content Manager II
Responsibilities
The content marketing manager is responsible for developing and enhancing a portfolio of cross channel content to educate, motivate, and nurture customers and prospects. You’ll share the content across multiple channels, measure your results, and refine our content, channels, and approach to optimize engagement and consumption. This role partners with numerous teams including international, marketing, PR, and strategic partners to design, curate, enhance and deliver unique content that engages with our customers and prospects.
ESSENTIAL JOB RESPONSIBILITIES
- Develop a portfolio of compelling marketing content across multiple campaigns, serving numerous channels, and driving performance against the international marketing team’s KPI’s (traffic, engagement, leads, sales). This will include such areas as emails, webinars, videos, landing pages, blog articles, testimonials, interactive tools, and infographics.
- Blog on an ongoing basis to highlight international and strategic partner news and to attract, engage, and convert visitors.
- Collaborate across functions within the international team, domestic US marketing, PR, and with our strategic partners to identify, curate, enhance and deliver content.
- Collaborate with key stakeholders including international marketing team, regional business development directors and strategic partners to establish priorities and align content development efforts.
- Create content development playbook to ensure editorial governance and to improve repeatability and effectiveness of efforts.
- Develop, manage, and publish a content calendar aligning efforts with key stakeholders.
- Manage all creative resources including designers, writers, and other agency personnel.
- Develop and deliver executive presentations on the program approaches and results.
- Measure and analyze content performance on an ongoing basis in order to develop specific strategies and action plans based on that analysis to optimize content performance.
Qualifications
Education:
- Bachelor’s degree in a related area required; preferably marketing
- Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
Experience:
- A minimum of three years of progressively responsible marketing experience required.
- Previous experience producing content for the web and channel-specific knowledge including blogs, SlideShare, Facebook, Twitter, webinars, video, articles, and testimonials.
- Previous experience building audiences online or offline.
- Previous experience developing content for demand generation, nurture campaigns and social networks.
- Marketing, project management or vendor management preferred.
Knowledge, Skills and Abilities:
- Knowledge of marketing theories and practices.
- Highly creative and an excellent writer while also being process-driven, focused on scale, and relying on data to make decisions.
- Understanding of key technical aspects of marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Strategic planning ability.
- Excellent communication and interpersonal skills.
- Strong project management skills.
- Knowledge in brand creation and management, print production, CRM practices, social media engagement and web integration.
- Knowledge of basic budgeting and accounting principles.
- Client relationship building and management skills.
COMPENSATION:
Starting salary commensurate with qualifications. Excellent benefits and work environment.
Here's another position for a Copy Editor. Notice specific tool are mentioned. I don't know what the ad means by asking for "advanced knowledge of MS Word, PowerPoint and Excel" - I would be ecstatic, were I applying, to find out that they use templates with styles!
Copy Editor
Job Information
The Copy Editor position is a key contributor to an expanding marketing team and would be responsible for maintaining product copy across multiple platforms. Key responsibilities include writing, editing, and managing digital and print collateral, research, content distribution, trade show support, and website content management. In addition, contribute to various marketing projects and initiatives.
Content Development
- Write, edit, proofread and maintain copy for advertising, website, brochures, catalogs, printed materials, email campaigns, social media, presentations, articles, press releases and other copy in collaboration with senior leadership, marketing team members and other internal staff.
- Assist in competitive market research that effectively promotes company brand awareness.
- Manage drafts through the final edit and approval process.
- Perform audits of all communications and collaborate with team members to revise as needed.
- Ensure that internal and external communications are consistent with company brand messaging and guidelines.
- Organize and maintain all content for print and online materials.
Key Qualifications
- Bachelor's degree in Journalism, English, Communications, Advertising, Marketing or related field.
- Minimum of 3-5 years of proven copywriting, and/or advertising experience or equivalent combination of education and experience.
- Superior knowledge and understanding of grammar, spelling, and punctuation in the English language.
- Solid editing and proofreading skills.
- Excellent communication (oral and written) and presentation skills.
- Ability to translate data into promotional materials, etc. into a conversational tone, voice and personality that will effectively engage various target audiences.
- Must be able to manage multiple copy editing projects from concept to completion within the allotted timeframes and aggressive deadlines.
- Able to work in a team environment.
- Willing to learn new skills, expand knowledge, and adapt to technological and business changes.
- Self-motivated and assertive – able to work independently with little direction.
- Detail oriented and precise in work and communication.
- Excellent organizational skills.
- Ability to demonstrate sound business judgment.
- Strong fact checking skills
- Meticulous proofreading
- Deadline driven
Required Technical Skills
Experience in content management systems for editing and website maintenance.
Advanced knowledge of MS Word, PowerPoint and Excel
No comments:
Post a Comment