Manager, Public Relations & Social Media
John Deere 1,618 reviews - Moline, IL 61265
Title: 50751038 - Manager, Public Relations & Social Media - 35922
Primary Location: United States (US) - Illinois (US-IL) - Moline
Organizational Group: PUBLIC AFFAIRS
Personnel Area: 9000 - World Hdq
Function: Communication
GJE Job Title: Manager, Public Relations II
Job Grade: 10
Exemption Status: Exempt
Hiring Manager: Kenneth B Golden
Employee Referral Bonus: $2,000.00
Your Responsibilities
As Manager, Public Relations and Social Media , you will help protect and enhance John Deere’s reputation by leveraging social media and traditional communication strategies and tools. You will lead and align the enterprise social media program with the company's Strategic Public Relations activities and objectives. In addition, you will:
Provide leadership and counsel for social media activities globally to individuals, teams, councils, and external agencies working on behalf of Deere at the division, region, or country level with an objective to ensure consistency of approach, process and message.
Manage the enterprise social media team and external agency and facilitate consistent use of the company’s content management system, processes, policies, and rapid response process.
Lead development of and provide counsel for social media content and projects that help build the corporate brand or market products, services or events.
Research and deploy new features of various social media platforms used by the enterprise social media program and research and recommend potential new platforms, if needed.
Ensure alignment of the enterprise social media program’s processes, practices, and content with legal, compliance, regulatory and other corporate concerns.
Manage a paid promotion social media strategy to enhance the overall visibility of company messaging.
Ensure that employees who are assigned social media responsibilities throughout the global Deere enterprise receive on-boarding and training in the tools and processes of the enterprise social media program.
Lead social media activities as needed for crisis and issues communication.
Assist in implementation of various social and traditional strategic public relations activities.
US visa sponsorship is not available for this role.
What Skills You Need
4+ years of experience with responsibility for developing and executing communication plans.
4+ years of experience working in brand management, marketing communications, employee communications or a related field.
3+ years of experience in a position requiring effective writing skills related to corporate communications, public relations, marketing communications, employee communications or journalism.
4+ years of experience working in business communications.
2+ years of experience developing or managing digital content or managing a digital or social media platform.
W hat Makes You Stand Out
4+ years writing experience in public relations, journalism, or company communications.
4+ years of managing successful projects related to communications.
4+ years of broad background in business within or outside the company.
Experience in protecting and enhancing brand and reputation of an organization.
Marketing or communications campaign experience.
Experience as a public spokesperson.
Experience working on cross-functional projects and initiatives.
Education (or equivalent experience)
Bachelor's degree in a discipline related to Communications, Journalism or Marketing or equivalent experience.
What You'll Get
At John Deere, you are empowered to create a career that will take you to where you want to go. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. We offer comprehensive relocation and reward packages to help you get started on your new career path. Click here to find out more about our Total Rewards Package.
The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.
John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.
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