It was 3(decade)+1 years ago when Metallica recorded "No Life 'til Leather" to start the Metallica ball rolling.
What's funny about that demo is I don't think I've ever sat through the entire thing. I've heard some of the songs, for sure, but for as big of a Metallica fan as I claim to be, that's really the source for the smile on my face as I write this.
There are a lot of great details in the description for the video immediately above this line of text.
This is a good retrospective of how the marketing of a band changes over the years:
http://ultimateclassicrock.com/metallica-magazine-ads-advertisements/
http://ultimateclassicrock.com/van-halen-magazine-ads/
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