Must See is not Equal to All People

I received an email from TicketWeb that announced that these were "Must See" concerts. I looked at the bands / artists that TicketWeb cites as "Must See" and I know ONE band / artist, which is Jackyl, who I have zero desire to see in concert - they are certainly NOT a "Must See" band in my mind. Nonetheless, I found the email amusing enough to include below:

MUST-SEE SHOWS NEAR YOU

Jeremiah Johnson Band, Ghalia Volt November 22 The Bootleg at Atomic Cowboy Saint Louis, MO Find tickets → Midwest Avengers, Mammoth Piano, Frost Money November 23 The Bootleg at Atomic Cowboy Saint Louis, MO Find tickets → ATLiens November 30 Aura KC Kansas City, MO Find tickets → Keys N Krates December 14 Aura KC Kansas City, MO Find tickets → Yelawolf, Wild The Coyote, The Outfit, TX November 20 Sokol Auditorium Omaha, NE Find tickets → Jackyl November 21 The Room Entertainment Venue Highland, IN Find tickets → Cody Canada & The Departed November 21 Shank Hall Milwaukee, WI Find tickets → Borgore, Oceanz, RVGER November 21 Bourbon Theatre Lincoln, NE Find tickets → Anna Nalick November 22 Elbo Room Chicago Chicago, IL Find tickets → Greyson Chance November 29 Bottom Lounge Chicago, IL Find tickets → WeishFest ft. Andy Grammer and Walker Hayes December 06 115 Bourbon Street Merrionette Park, IL Find tickets → Wax, Ubi from Ces Cru Lance Skiiiwalker December 11 The Aquarium (Dempsey's Upstairs) Fargo, ND Find tickets →