Nearly $30 per Idea

In my head, I hear Ray Barone asking his brother, "What are you, an imbecil?" If you purchase this report, each idea is worth $29.83 (179 / 6).

---

---

May the author get rich . . . but not from me. I have my own big ideas for transforming content at work.

1. Make every word count. Use as many words as required.
2. Layer content. This includes graphics, when applicable. Do not make the user work harder to obtain information they seek.
3. Introduce consistency. Don't rewrite the same idea multiple ways using slightly different words. Behind the scenes, snippets and variables store text that is needed on multiple pages. Create one and refer to it.
4. Write to the audience. Use a consistent tone that is not inflated, but at the same time, don't make the reader feel like they have no knowledge. At the same time, write documentation to answer questions. Provide the likely answers quickly and with concise text (see #1).
5. Provide visual and textual cues that the reader is in the right place. This means provide an overview of what is covered at the top of the page. At the bottom, provide links to additional relevant information.
6. Embrace the bells and whistles but don't be consumed by those elements in design. Don't put content in an expand / collapse section unless it is text that is unlikely to be searched for by a user. With expand / collapse sections collapsed, searching at the page level will not find text in any of those sections, which can lead to frustration.