The question ‘how often should I redo my website,’ yields some questionable results on Google’s results page. Article after article told me I should redesign my website every 2-3 years to keep customers happy and engaged.
Asking when to redo your site is like asking how often you should call your mom. Well, how often do you call her now? Is she happy with the amount you call her? Are you happy with it? In what ways could you both benefit from talking more or less? The answer completely depends on your situation and can’t be answered reasonably without much more information from you.
I hope their website redesign is successful.
As for me and the work I've done on a daily basis for the past 20+ years as a technical writer, I don't recall more than a handful of times when I've redesigned my work. I'll ponder that thought another time.
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