Does Good Writing Matter?

This article asks and answers the question in an easy-to-read essay. It is worth spending a few minutes reading.

One of the highlights is this section:

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8. What is your personal pet peeve?
I think the error that irks me more than any other is Gratuitous Capitalization of Words.

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Look what I just came across. Was there really a need to capitalize the noun "User Guides" in this sentence?

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